Social Media or SEO - the winner is?
Posted by Greg Oddy
on 24 February 2015
Like Ali versus Frazier or Eminem versus Snoop Dog, there's no real straight answer as to whether social media or Search Engine Optimisation (SEO) is the heavyweight champion of digital marketing.
If you want to attract online business, there's no escaping the importance of getting your website optimised for the search engines like Google and Bing.
Your website is the coalface of your business, your shop window, and should always be the primary focus of your digital marketing strategies.
That said the old-school strategy of using key words in clunky and clumsy isolation has virtually gone the way of the Dodo bird. It's ok to pay some attention to keywords, however they must be well-written and on topic and above all provide value to the reader. Otherwise eyeballs will quickly search elsewhere. Moreover it seems the boffins at Google have tweaked their algorithms to recognise quality and engaging copy so if you're not a writer, hire a journalist pronto! And be prepared to pay him or her well for her skills.
However it's also tantamount to treason and gigantic waste of money if you create great content on your website and don't share it on the likes of Facebook, Twitter, LinkedIn or Instagram. Overtime, those that harmonise their SEO with their social media will win a bigger fan base and ultimately improve their bottom-line.
Internet Marketing Consultant
Author: Greg Oddy
About: My name is Greg Oddy and I love helping Business Owners attract customers with targeted Internet Marketing Strategies.
I am a Digital Marketing Consultant with extensive skills in Sales, Marketing, Management and Real Estate.
So I ask the question, where do leads come from? Well the vast majority these days come from the internet.
There can be many strategies adopted in trying to attract leads using internet marketing. Many business owners have enough to do with running their business let alone trying to keep up with new technologies and internet marketing strategies.
Should your business buy Google ad-words, adopt an SEO strategy, use social media like Facebook, twitter, LinkedIn, Google +, or is email marketing the best solution for your business.
The answer could be all of the above or none of the above, it depends on your business and what your are trying to achieve.
My role is to help you find the right solution or mix of solutions and guide your business though the internet maize to find your next customers in the most cost effective way.