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Home >  Blog >  Building a coalition of the willing is the key to successful mobile marketing

Building a coalition of the willing is the key to successful mobile marketing

Posted by Greg Oddy on 29 June 2015
There are 21 million Australians with access to digital devices such as mobile phones and tablets, according to the Australian Bureau of Statistics .
The official statistician released this data in December 2014 and you can bet your bottom dollar that there will be more mobile devices in play than there are Australians (22 million currently) by close of business on 31 December, 2015. It also means that whether you're a lawyer, accountant, real estate agent, builder or candlestick maker that you can't avoid when it comes to promoting your business, its products ands
There's no escaping the fact that mobile devices such as smart phones and tablets have become a big part of the way your customers expect to do business with you. In fact, mobile devices dominate the buying habits of anyone under 30, a fact that any small business would be very brave to ignore. Having a responseive design website click here is a key to targeting the mobile customer.
As a consequence a smart phone or tablet is fast becoming the perfect channel to reach, in a click, your targeted audience and is supremely well suited to delivering brand messages and enhanced customer service.

However when it comes to promoting your brand, products and services, the 'old school' sledgehammer marketing approach of shoving unwelcome messages at consumers won't do, given the digital bombardment of marketing messages on a daily basis.
Typically consumers have clear expectations around how they should be marketed to so enabling them to choose the information they wish to opt-into is crucial to building rapport and trust. Then when you start to send information about a new accounting service or property listing, they'll be all ears and eyes.
At the same time, it's critical that it's easy for a customer to opt out of a blog or newsletter should they lose interest in the message. Make it difficult to opt out, and you'll lose them forever.
Relevancy of the messages is key to successful mobile marketing, and campaigns must come with quantifiable rewards a discount for a meal at a favourite restaurant, or a loyalty program that provides access to other benefits are usually winning plays, which will help you build a rusted on customer-base.
 

Author: Greg Oddy
About: Website and Email Marketing consultant focused on providing integrated web and email solutions to medium size service industry business. Mainly working with Real Estate Industry as a niche with www.zenu.com.au and any other business that focus on providing a service and not selling a product with www.internetwebmarketing.com.au
Connect via: Twitter Google+ LinkedIn
Tags: SEO Mobile Marketing Responsive Design Mobile Websites Websites

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Building a coalition of the willing is the key to successful mobile marketing

Jun 29 2015
There are 21 million Australians with access to digital devices such as mobile phones and tablets, according to the Australian Bureau of Statistics...

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