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We work with medium size service business, we don't do ecommerce websites or work with retail business. Our products provide a fully integreated wesbite and email marking solution, our focus is on mobile responsive design wesbites and Customer Realtionship Management Software.
However when it comes to promoting your brand, products and services, the 'old school' sledgehammer marketing approach of shoving unwelcome messages at consumers won't do, given the digital bombardment of marketing messages on a daily basis.
Typically consumers have clear expectations around how they should be marketed to so enabling them to choose the information they wish to opt-into is crucial to building rapport and trust. Then when you start to send information about a new accounting service or property listing, they'll be all ears and eyes.
At the same time, it's critical that it's easy for a customer to opt out of a blog or newsletter should they lose interest in the message. Make it difficult to opt out, and you'll lose them forever.
Relevancy of the messages is key to successful mobile marketing, and campaigns must come with quantifiable rewards a discount for a meal at a favourite restaurant, or a loyalty program that provides access to other benefits are usually winning plays, which will help you build a rusted on customer-base.
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